Targeted Creative Strategy

We’ve learnt a thing or two over the years that we think you’d find useful.

Having successfully guided our design and marketing agency through a rapidly evolving marketplace, we felt the time was right to focus on those areas where we can genuinely add value for our clients – and that’s all about helping you to establish the right direction for your brand, and equipping you with all the collateral you need to successfully roll it out.

Because whilst the latest software and (of course) AI can do wonderful things in helping you to apply your brand cheaply and quickly, it takes a deeper understanding, experience and creative know-how to successfully initiate and create the correct overarching strategy to achieve your goals…and make yourself heard amongst all the noise that’s out there. And to do so practically and affordably.

Put simply: We don’t do ‘scattergun’ communications. We do, however, design and deploy successful brands.

**Steve Braden**
Brand architect. Strategic guide.

**Rob Threadgold**
Creative strategist. Visual thinker.

Strategic Direction

Whether it’s for an internal or external brand requirement, before we dive into the frontline creatives we’ll take the time to really dig deep into your business imperatives from a range of perspectives; unearthing meaningful truths and finding the right proposition and context for your brand…in order to squeeze the maximum commercial potential out of it for your business.

Creative Inspiration

This should be a given for any brand consultancy. We specialise in providing ‘a smile in the mind’; creative inspiration to help your brand stand out from the crowd. But we’ll also take the time to agonise over just the right colour combinations, exactly the right font, precisely the most impactful graphical execution.

Practical Application

It isn’t enough to have a beautifully designed brand that hits exactly the right notes. You need to be able to deploy it in a variety of real-life scenarios – and you need to do so quickly, easily and affordably. We may be creatives, but we’ve got our feet firmly on the ground too.

What do we actually do?

At the most basic level, we refresh existing brands or create new ones – whether these are company brands or internal strategic initiatives.

But it goes way, way deeper than that. If you want a quick fix, a cheap ‘n’ cheerful or off-the-shelf solution, then you’ve come to the wrong place. We don’t do shallow.

We start with a blank page and work closely with you to understand your business inside out, so the result is not just creative but commercially sound.

Digging deep

We’ll ask you some pretty searching questions about where your business is now, where you’d like it to go, and how you plan to get there. And we’ll interrogate everything.

We’ll explore the marketplace you operate in, the challenges you face, the opportunities open to you, and what the competition is up to.

Key activities

Brand audit
Market research
Workshops
Competitor review
Defining the proposition

Shaping the strategy

Most clients find this stage an eye-opener – it gets you looking at your brand and marketing in a completely different way.

Depending on your needs, we’ll create either a broad marketing strategy or a focused brand strategy. The aim is always the same: to give you a framework that underpins, strengthens, and energises everything you do.

Once all stakeholders are satisfied the strategy is sound, we’ll shape a clear design brief and move on to the creative work.

Core deliverables

Brand architecture
Naming
Visual identity direction
Marketing plan
Strategy presentation

Tweak and polish

We’ll present a set of design ideas, each approaching the brief from a different angle while staying true to the agreed strategy.

Every recommendation is carefully considered – no shortcuts. Once you’ve chosen a direction, we’ll refine and polish it until everyone’s happy.

From there, you can take the strategy, logo set, and brand guidelines forward, or work with us to apply your new brand across different contexts and media. We’re also happy to help your existing partners bring the strategy to life.

Final outputs

Concept visuals
Master logo set
Brand guidelines
Launch materials
Ongoing support

Don’t take our word for it

Over the years we’ve partnered with many respected organisations. Here’s a selection of the names and voices we’re proud to be associated with.

Braden Threadgold have been phenomenal; fast, flexible and so supportive. They’re great to work with and we’re delighted with the results.

Tom Treverton

UK Portfolio Director

Five Senses Media

I wouldn’t hesitate to recommend Braden Threadgold to anyone who wanted a top notch creative design team working on their projects.

Andrew Harper

CEO

Anchor Group Services

A very proactive and customer-focused agency with a friendly and experienced team.

Andrew Geldard

Chief Communications Officer

Willmott Dixon Group

Braden Threadgold have been instrumental in helping us to articulate our thinking, bring our values to life and get our message out there.

Veronica Cannacott

Head of Marketing & Communications

Fortem

I recently had the pleasure of working with Braden Threadgold for my company’s branding and website design needs. From the outset, they demonstrated a unique blend of creativity and practicality.

Rob Cunnane

Managing Director

Tesora

Once again, thank-you for a brilliant job. You never let me down!

Debbie Gilard

Head of Corporate Services

Quantum Care

The work is of the highest standard. We feel very lucky to have found you guys.

Richie Lannon

Managing Director

Sims4Travel

We really like what you guys do and everybody here is pleased by the quality of work you’ve produced.

Tanguy Guerer

Head of Preconstruction

Legendre UK